{"id":4413,"date":"2020-09-11T09:14:12","date_gmt":"2020-09-11T09:14:12","guid":{"rendered":"https:\/\/beta.bluetab.net\/?p=4413"},"modified":"2021-04-07T15:59:36","modified_gmt":"2021-04-07T15:59:36","slug":"crm-con-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/bluetab.co.uk\/es\/crm-con-inteligencia-artificial\/","title":{"rendered":"CRM con inteligencia artificial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4413\" class=\"elementor elementor-4413\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-854e540 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854e540\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55bd9d\" data-id=\"e55bd9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2177670 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2177670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CRM con inteligencia artificial<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b716fb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b716fb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-286d088\" data-id=\"286d088\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2087361 elementor-widget elementor-widget-text-editor\" data-id=\"2087361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el acompa\u00f1amiento a la estrategia tecnol\u00f3gica de una de las entidades financieras l\u00edderes, se implementa un <\/span><b>algoritmo de machine learning para predecir y priorizar el mejor mix de offering a proponer a los clientes<\/b><span style=\"font-weight: 400;\">, con el objetivo de incrementar el cross-selling y la vinculaci\u00f3n de la base de clientes instalada.<\/span><\/p><p><span style=\"font-weight: 400;\">Mediante la implementaci\u00f3n del ML se consigue potenciar la estrategia comercial de la entidad, ampliando la visi\u00f3n cliente e integr\u00e1ndose con el CRM actual, lo que incrementar\u00e1 la probabilidad de \u00e9xito de las acciones a realizar mejorando los ingresos y la satisfacci\u00f3n y fidelidad de clientes. Para esto el algoritmo prioriza a trav\u00e9s de campa\u00f1as existentes cruzando con los productos alternativos como son pr\u00e9stamos, hipotecas, fondos, tarjetas, planes de pensiones o diferentes modalidades y coberturas de seguro (hogar, salud, autom\u00f3vil)<\/span><\/p><p><span style=\"font-weight: 400;\">Como output se pretende evidenciar la mejora midiendo el incremento en indicadores concretos como son:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28edd61 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28edd61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" data-name=\"Capa 1\" viewBox=\"0 0 113.39 113.39\"><defs><style>.cls-1{fill:#e76118;}<\/style><\/defs><title>barra-bluetab<\/title><path class=\"cls-1\" d=\"M73.6,4.18c-.08,0,0,0-.08,0a10.35,10.35,0,0,0-9.59,6.5L26.86,109.2H39.79c.07,0,0,0,.07,0a10.41,10.41,0,0,0,9-5.15L86.53,4.18Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contratos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" data-name=\"Capa 1\" viewBox=\"0 0 113.39 113.39\"><defs><style>.cls-1{fill:#e76118;}<\/style><\/defs><title>barra-bluetab<\/title><path class=\"cls-1\" d=\"M73.6,4.18c-.08,0,0,0-.08,0a10.35,10.35,0,0,0-9.59,6.5L26.86,109.2H39.79c.07,0,0,0,.07,0a10.41,10.41,0,0,0,9-5.15L86.53,4.18Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ratio valor-cliente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" data-name=\"Capa 1\" viewBox=\"0 0 113.39 113.39\"><defs><style>.cls-1{fill:#e76118;}<\/style><\/defs><title>barra-bluetab<\/title><path class=\"cls-1\" d=\"M73.6,4.18c-.08,0,0,0-.08,0a10.35,10.35,0,0,0-9.59,6.5L26.86,109.2H39.79c.07,0,0,0,.07,0a10.41,10.41,0,0,0,9-5.15L86.53,4.18Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">% digitalizaci\u00f3n por cliente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" data-name=\"Capa 1\" viewBox=\"0 0 113.39 113.39\"><defs><style>.cls-1{fill:#e76118;}<\/style><\/defs><title>barra-bluetab<\/title><path class=\"cls-1\" d=\"M73.6,4.18c-.08,0,0,0-.08,0a10.35,10.35,0,0,0-9.59,6.5L26.86,109.2H39.79c.07,0,0,0,.07,0a10.41,10.41,0,0,0,9-5.15L86.53,4.18Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Click-through rate<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8128163\" data-id=\"8128163\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dcf888 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6dcf888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"905\" src=\"https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1024&h=905\" class=\"attachment-large size-large wp-image-4415\" alt=\"white robot wallpaper\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4321d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd4321d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db8596e\" data-id=\"db8596e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c53af elementor-widget elementor-widget-text-editor\" data-id=\"78c53af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CASOS DE \u00c9XITO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b92793 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b92793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En el acompa\u00f1amiento a la estrategia tecnol\u00f3gica de una de las entidades financieras l\u00edderes, se implementa un algoritmo de machine learning para predecir y priorizar el mejor mix de offering a proponer a los clientes, con el objetivo de incrementar el cross-selling y la vinculaci\u00f3n de la base de clientes instalada. Mediante la implementaci\u00f3n del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[31],"tags":[464],"class_list":{"0":"post-4413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos","8":"tag-augmented-analytics","9":"entry"},"uagb_featured_image_src":{"full":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=2560&h=2263",2560,2263,false],"thumbnail":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=150&h=150",150,150,false],"medium":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=300&h=265",300,265,false],"medium_large":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=768&h=679",768,679,false],"large":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1024&h=905",1024,905,false],"1536x1536":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1536&h=1358",1536,1358,false],"2048x2048":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=2048&h=1811",2048,1811,false],"sidebar-featured":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=75&h=75",75,75,false],"genesis-singular-images":["https:\/\/images.unsplash.com\/photo-1535378620166-273708d44e4c?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=702&h=526",702,526,false]},"uagb_author_info":{"display_name":"Bluetab","author_link":"https:\/\/bluetab.co.uk\/es\/author\/user\/"},"uagb_comment_info":0,"uagb_excerpt":"En el acompa\u00f1amiento a la estrategia tecnol\u00f3gica de una de las entidades financieras l\u00edderes, se implementa un algoritmo de machine learning para predecir y priorizar el mejor mix de offering a proponer a los clientes, con el objetivo de incrementar el cross-selling y la vinculaci\u00f3n de la base de clientes instalada. Mediante la implementaci\u00f3n del&hellip;","_links":{"self":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts\/4413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/comments?post=4413"}],"version-history":[{"count":11,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts\/4413\/revisions"}],"predecessor-version":[{"id":9966,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts\/4413\/revisions\/9966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/media\/4415"}],"wp:attachment":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/media?parent=4413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/categories?post=4413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/tags?post=4413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}