{"id":4422,"date":"2020-09-11T09:18:29","date_gmt":"2020-09-11T09:18:29","guid":{"rendered":"https:\/\/beta.bluetab.net\/?p=4422"},"modified":"2021-04-07T15:58:19","modified_gmt":"2021-04-07T15:58:19","slug":"modelo-de-prediccion-de-fraude","status":"publish","type":"post","link":"https:\/\/bluetab.co.uk\/es\/modelo-de-prediccion-de-fraude\/","title":{"rendered":"Modelo de predicci\u00f3n de Fraude"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4422\" class=\"elementor elementor-4422\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-854e540 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854e540\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55bd9d\" data-id=\"e55bd9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5132d7b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5132d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Modelo de predicci\u00f3n de Fraude<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b716fb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b716fb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-286d088\" data-id=\"286d088\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2087361 elementor-widget elementor-widget-text-editor\" data-id=\"2087361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Dise\u00f1o del modelo predictivo de Fraudes Web realizado por Bluetab para un entidad financiera l\u00edder del mercado Espa\u00f1ol\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Consiste en desarrollar un algoritmo predictivo capaz de clasificar las sesiones de navegaci\u00f3n seg\u00fan su similitud con las sesiones en las que se ha producido una transferencia fraudulenta. La salida de este algoritmo ser\u00e1 un scoring (o una probabilidad) que permitir\u00e1 ordenar dichas sesiones por su probabilidad de ser fraudulentas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Para ello se utiliza informaci\u00f3n de la gesti\u00f3n de alertas y reclamaciones de fraude en Transferencias de Banca a Distancia , as\u00ed como la informaci\u00f3n diaria de las sesiones de navegaci\u00f3n por la web y en la APP; siendo por tanto el p\u00fablico objetivo o poblaci\u00f3n sobre la que se va a ejecutar este modelo aquella que haya iniciado una sesi\u00f3n por uno u otro medio.<\/span><\/p><p><span style=\"font-weight: 400;\">Nuestra metodolog\u00eda se basa en la construcci\u00f3n del target en el cruce entre fraude e informaci\u00f3n de navegaci\u00f3n (proceso m\u00e1s cr\u00edtico de un modelo predictivo), en el diagn\u00f3stico de incoherencias entre operaciones fraudulentas que no cuenten con una sesi\u00f3n asociada de los datos an\u00f3malos con alg\u00fan registro incorrecto en la fecha. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8128163\" data-id=\"8128163\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dcf888 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6dcf888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1024&h=683\" class=\"attachment-large size-large wp-image-4424\" alt=\"man wearing gray polo shirt beside dry-erase board\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1623d92 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1623d92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f18d183\" data-id=\"f18d183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a6a8b7 elementor-widget elementor-widget-text-editor\" data-id=\"5a6a8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CASOS DE \u00c9XITO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec44428 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ec44428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1o del modelo predictivo de Fraudes Web realizado por Bluetab para un entidad financiera l\u00edder del mercado Espa\u00f1ol\u00a0 Consiste en desarrollar un algoritmo predictivo capaz de clasificar las sesiones de navegaci\u00f3n seg\u00fan su similitud con las sesiones en las que se ha producido una transferencia fraudulenta. La salida de este algoritmo ser\u00e1 un scoring (o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[31],"tags":[464],"class_list":{"0":"post-4422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos","8":"tag-augmented-analytics","9":"entry"},"uagb_featured_image_src":{"full":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=2560&h=1707",2560,1707,false],"thumbnail":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=150&h=150",150,150,false],"medium":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=300&h=200",300,200,false],"medium_large":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=768&h=512",768,512,false],"large":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1024&h=683",1024,683,false],"1536x1536":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1536&h=1024",1536,1024,false],"2048x2048":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=2048&h=1366",2048,1366,false],"sidebar-featured":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=75&h=75",75,75,false],"genesis-singular-images":["https:\/\/images.unsplash.com\/photo-1532619675605-1ede6c2ed2b0?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=702&h=526",702,526,false]},"uagb_author_info":{"display_name":"Bluetab","author_link":"https:\/\/bluetab.co.uk\/es\/author\/user\/"},"uagb_comment_info":0,"uagb_excerpt":"Dise\u00f1o del modelo predictivo de Fraudes Web realizado por Bluetab para un entidad financiera l\u00edder del mercado Espa\u00f1ol\u00a0 Consiste en desarrollar un algoritmo predictivo capaz de clasificar las sesiones de navegaci\u00f3n seg\u00fan su similitud con las sesiones en las que se ha producido una transferencia fraudulenta. La salida de este algoritmo ser\u00e1 un scoring (o&hellip;","_links":{"self":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts\/4422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/comments?post=4422"}],"version-history":[{"count":7,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts\/4422\/revisions"}],"predecessor-version":[{"id":9963,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/posts\/4422\/revisions\/9963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/media\/4424"}],"wp:attachment":[{"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/media?parent=4422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/categories?post=4422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluetab.co.uk\/es\/wp-json\/wp\/v2\/tags?post=4422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}